YURIKO

"My love for the Land of the Rising Sun began in 2002 when I first visited Japan and fell in love irreversibly. Japan is a country unlike any other, and I am always amazed at how it blends cutting-edge technology with centuries-old traditions.

I have a particular fondness for traditional arts. I began my deep dive into Japanese culture with painting and spent 10 years practicing Sumi-e, the art of monochrome ink painting. Then came the time for ikebana, sashiko embroidery, and shibori—traditional fabric dyeing techniques. My special passion is transforming vintage items into modern, practical pieces with their own unique histories. It brings me great joy that my creative ideas are shared by others who are as passionate as I am.

Yuriko is a team that creates not just items, but wearable art. I am convinced that at the heart of creativity, a vital, innate instinct, lies the very essence of our survival as a species. As long as we create with our hands, we are filled with life and meaning."

The creator of the Yuriko brand is Liliya Kulikova, a professional psychologist, artist, and avid admirer of traditional Japanese arts.

"Each person develops their own unique meanings, creating the distinct fabric of their life. But how can we weave a pattern of joy into this fabric?"

"Everything in our lives is unique and intricately interwoven, much like the threads in a fabric. This includes our family heritage, childhood memories, cultural influences, and the diverse philosophies of various peoples.

The philosophy of Kokoro and a longstanding passion for fabrics and handcrafting inspired us to create the original brand Yuriko, aiming to help people find their own path to joy.

The brand's creative team explored these questions in various fields and countries, but ultimately found true inspiration in Japanese culture—the art of crafting patterns and symbols of wisdom that have been preserved through the centuries.

Yuriko's collection includes traditional Japanese garments, reimagined for everyday wear and effortlessly paired with modern clothing.

Each piece is handcrafted using traditional Japanese techniques such as shibori fabric dyeing, intricate sashiko embroidery, and sumi-e painting, blending heritage with contemporary style.

Yuriko is a brand that offers uniquely crafted designer clothing, accessories, and decor pieces in Japanese style.


Each item is one-of-a-kind and embodies an artistic reflection of Japanese culture, seamlessly integrating into everyday life.

Yuriko is dedicated to deeply understanding and preserving cultural heritage, bringing it to life in every piece through unique and symbolic fabric designs, intricate embroidery patterns, and the use of natural, traditional materials. These handcrafted textiles carry the spirit of Japanese craftsmanship, enriching the modern world with unique, high-quality creations.

Our philosophy is to give fabric new life and transformation while honoring traditional Japanese textile techniques. We strive to preserve and revive these time-honored methods by seamlessly blending them with modern design approaches.

At the core of our philosophy is a deep respect for fabric. This includes vintage textiles from authentic Japanese kimonos, each with a unique design, seamlessly incorporated into modernized clothing.