YURIKO

Our mission is to preserve and promote the unique textile heritage of Japan.

In every new product based on historical designs, we strive to bring a fresh perspective and deep respect for the handcrafted work of past artisans.

The Yuriko brand bridges history and modernity, creating designer clothing, accessories, and home decor items that convey the aesthetics and profound meanings of ancient Japanese textile arts.

Every Yuriko item is wearable art that combines artistry and practicality, bringing exquisite aesthetics into everyday life.

We believe that cultural traditions and profound meanings remain relevant in the modern world, where individuality is often replaced by mass-market products.

Yuriko skillfully blends elements of traditional Japanese aesthetics with modern trends.

We embrace the Japanese principle of mottainai—a careful, respectful, and rational approach to objects that have not yet reached their full potential. The Japanese believe that every item, animate and inanimate, possesses a spiritual essence and should be treated with respect. In line with mottainai, we breathe new life into old kimonos, fabrics, and everyday items, transforming them into beautiful and practical products suitable for the modern world.

Yuriko's second focus is on preserving the traditional techniques of sashiko hand embroidery and shibori fabric dyeing. This labor-intensive yet captivating process of creating unique, one-of-a-kind items serves as a bridge linking past and present artisans.

We also employ original artwork in the style of monochrome sumi-e painting to create custom fabrics for our home clothing line. Each design is unique, adding special meaning to our products. Our vintage collection features meticulously selected kimonos, yukatas, and haoris, chosen for their unique fabrics, craftsmanship techniques, and meaningful patterns.

Our philosophy

COLLECTIONS

Aprons

UPSYCLING OF KIMONO

"Every year, about 500 tons of kimonos are discarded in Japan. Despite the Japanese people's reverent attitude towards their traditional clothes, the demands of modern life call for a more convenient and mobile wardrobe. The kimono remains reserved for formal occasions such as weddings, funerals, or national holidays, and serves as an attractive accessory for tourists' photo shoots.

However, this results in the loss of luxurious fabrics, hand-painted details, sophisticated dyeing techniques, intricate embroidery, and the rich symbolism of the patterns. We have decided to breathe new life into vintage kimonos. Our aim is not just to transform them into more comfortable ones, but to create entirely new products that carefully preserve the original craftsmanship of Japanese artisans while incorporating a fresh, foreign perspective".

Velvet obi belt coats

Velvet jacket with kimono lining

Hantens from kasuri cotton

mingei aesthetics

Expensive silks and exquisite garments have been a luxury reserved for the upper classes for centuries. Ordinary people crafted their clothes from more accessible materials like plant fibers from trees, hemp, and later, cotton. Beauty, an archetype inherent in every person regardless of class, was expressed through the invention of various fabric dyeing techniques, home weaving, and embroidery. The art of Mingei, originating from common people, is a remarkable example of how utilitarian everyday objects can be transformed into real art pieces infused with spiritual essence.

Our collection reinterprets ancient sashiko embroidery, the method of hand-dyeing shibori fabrics, and features ancient samples of the renowned kasuri cotton and traditional clothes of ordinary people. We integrate all this rich heritage into modern clothing designs.

Hanten from vintage kasuri kotton

Hantens with sashiko embroidery

Traditional accessories

Traditionally, kimonos were made without pockets, requiring small items to be tucked into the wide sleeves or carried in small kinchaku pouches. Our kinchaku pouches are adorned with sashiko embroidery, each pattern imbued with symbolic and positive meanings. We’ve added a removable handle made of wooden beads to these pouches, transforming them into handy handbags perfect for carrying essentials like a phone, keys, and other personal items.

Another alternative to pockets is the knot bag, which, thanks to its simple design, seamlessly transitions from an ordinary bag to an elegant accessory. Our version is crafted from velvet, lined with vintage kimono fabric that breathes new life into these details. It’s no coincidence we chose expensive silk for the knot bag line. Japanese aesthetics often embraces subtle, implicit beauty that’s hidden from view. Only the owner knows that he holds the true treasure.

Japanese knot bag

Shibori scarves and shawls

Kimono

Vintage

The selection of pieces for our vintage collection were not chosen by chance. We meticulously curate items that stand out for their artistic value, whether it’s the uniqueness of the fabric or the story told through a pattern. Each piece is easily integrated into a modern wardrobe, adding a touch of Japanese sophistication.

Haori

Kimono with designer fabric lining

Silk pajamas with an original design

HOME CLOTHES

Silk pajamas with an original design

Silk pajamas with an original design

In the essay "Praise of the Shadow" by Japanese writer Junichiro Tanizaki he outlines his aesthetic views on what beauty is in the Japanese view. Specifically, he uses metaphors of light and shadow to contrast Japanese and Western cultures. Subtle, muted forms and half-tones, closely tied to the concept of 'sabi', are fundamental elements of Japanese aesthetics. Our cozy pajamas featuring sumi-e style prints by Liliya Kulikova represent our take on modest elegance and refinement for the second part of the day, when direct sunlight gives way to the mysterious theatre of shadows.

Cloth napkins for tea

cozy home

The Japanese tea ceremony is a profound spiritual practice, a ritualized act that unites the tea master and their guests not so much for drinking tea as for appreciating beauty and engaging in conversation. Each tea room typically features a tokonoma alcove, where a scroll with calligraphically written poetry or sayings, a painting, and a floral arrangement are displayed. Another essential element is a cloth on which the tea master arranges the ceremonial items. Often, this cloth features symbolic patterns that are intended for contemplation. The subdued lighting and dancing shadows on the walls create a complete scene of deep immersion in the tea ritual.

We invite you to pause for a while and enjoy a tea session enhanced by our tea cloths, adorned with sashiko embroidery and vintage kasuri cotton.

Tea coasters

Cloth napkins with sashiko embroidery for tea

Velvet jacket with designer lining

Gifts

We fully understand how challenging it can be to find a gift for someone who seems to have everything. Our products are often one-of-a-kind, making them the unique gift you’ve been searching for. You can be confident that your loved one will remember and appreciate this special item. We will package it in the finest traditions, as the Japanese give as much importance on the presentation of the gift as on the gift itself.

Lampshades with sashiko embroidery

Shawls

See how Yuriko items become an expressive part of both special events and the daily lives of our customers.

happy Yuriko owners

our areas of expertise

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